New Porsche Marketing Idea “I Can” Gives You Another Reason To Hate Your Middle-Class, Mediocre Life

Referred to as “I Can” [as in, "I Can Own A Porsche Without Participating In The Trafficking of Narcotics,"], Porsche’s new online interactive program allows users to create their own desktop wallpaper by uploading a picture of their own driveway and then integrating a Porsche model of their choosing into the foreground. To ensure the finished product appears authentic enough to show you what you could achieve without your nagging wife [for convenience, shovels and duct tape included in the upgrade package with all Porsche coupes], Porsche provides several Photoshop-type editing tools to adjust the size, color, and sharpness of the vehicle.

Although I was pretty impressed with my photo-editing prowess, a well-meaning friend of mine was kind enough to point out that the picture I created above utterly fails to communicate the “I am a wildly rich and successful creative genius” theme I was going for. Instead, my friend explained, given my gross annual income and my decidedly blue-collar neighborhood, my picture only makes it appear as though I have either a.) adopted the Heidi Fleiss business model or b.) begun dating a man thrice my age. Unfortunately he’s right…there go my plans for one hell of a Christmas card.

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BMW Lo Rider Previews New Era Of Factory Customs [Eicma]

While hordes of Hawaiian shirt-wearing enthusiasts are descending on Vegas for SEMA, there’s actually another, slightly classier show taking place half-way around the world in Milan. EICMA is one of the biggest motorcycle shows of the year and, so far, there’s not a tribal paint scheme in sight. The best concept so far is the BMW Lo Rider, which appears to be some sort of Flat Track-inspired performance cruiser. The thing is, BMW says almost every aspect of the Lo Rider will be reconfigurable on the showroom floor, meaning you could turn it into and old-school chopper or a comfy touring bike too.

Basically, BMW wants to muscle-in on some Harley-style factory customization, selling customers not only an expensive bike, but also a smattering of overpriced accessories. It sort of makes sense. BMWs have always been more individualistic than Harleys, so why not package that individuality into something they can sell?

Expect to see a similar model, using BMW’s 1200cc horizontally-opposed twin, to reach showroom floors in about two year’s time.

Want more EICMA coverage? Head over to Hell For Leather.

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