Показаны сообщения с ярлыком foreign cars. Показать все сообщения
Показаны сообщения с ярлыком foreign cars. Показать все сообщения

New Porsche Marketing Idea “I Can” Gives You Another Reason To Hate Your Middle-Class, Mediocre Life


Referred to as “I Can” [as in, "I Can Own A Porsche Without Participating In The Trafficking of Narcotics,"], Porsche’s new online interactive program allows users to create their own desktop wallpaper by uploading a picture of their own driveway and then integrating a Porsche model of their choosing into the foreground. To ensure the finished product appears authentic enough to show you what you could achieve without your nagging wife [for convenience, shovels and duct tape included in the upgrade package with all Porsche coupes], Porsche provides several Photoshop-type editing tools to adjust the size, color, and sharpness of the vehicle.

Although I was pretty impressed with my photo-editing prowess, a well-meaning friend of mine was kind enough to point out that the picture I created above utterly fails to communicate the “I am a wildly rich and successful creative genius” theme I was going for. Instead, my friend explained, given my gross annual income and my decidedly blue-collar neighborhood, my picture only makes it appear as though I have either a.) adopted the Heidi Fleiss business model or b.) begun dating a man thrice my age. Unfortunately he’s right…there go my plans for one hell of a Christmas card.



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Blackberries, iPods, Mobile Devices - Whatever Happened to the Car?

It's not a car - it's a mobile device.

It's not a car - it's a mobile device.

As a teenager, there were exactly two things on my mind: girls and cars. I probably should have made room for homework and committed myself harder to a part-time job, but those things were just obstacles in the way of getting girls and cars.

I had a job only so I could save up for a car. Then once I bought it, I kept the job only to pay for accessories for the car.

That’s just the way I was, and the way most other guys in my high school were, too. Car culture was embedded in us. Cars were a symbol of freedom and independence, even an extension of our very personalities.

A funny thing is happening, though, to teens of today. Symbols of freedom and independence are no longer being driven - they’re being carried. Emotion is being squeezed out of cars, and the juice is dripping into Blackberries and Palm Pilots.

An article at Boston.com gives the example of a young woman who’s perfectly happy with a hand-me-down Toyota Camry. Her new Blackberry is what she’s really excited about.

Then there’s a 22-year-old guy who spends his money on iPods, laptops, and video games, much to the dismay of his truck-obsessed father.

Teens and kids today just don’t have the same priorities I did. Heck, 10 years ago I was 22, and the biggest love of my life was my pickup. And I was married! Teens just don’t care about muscle, horsepower, or 7-inch lift kits. They want practicality and reliability. But where’s the fun in that?

Automakers are trying to reach young people with vehicles such as the Kia Soul, Nissan Cube, and Ford Fiesta. Nissan may have the best shot, showing they understand the market by not calling the Cube a car, but a “mobile device.” This move could be quite brilliant. But while teens might appreciate the effort, there’s still the challenge of getting them to part with $15,000.

That’ll buy a lot of iPhone apps.

Will America’s car culture die off as today’s young people grow up?

-tgriffith





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Fear this, Prius! Here comes America…

2010-ford-fusion-hybrid

Ask anyone what the best hybrid car is and you’ll likely hear “Prius” nine times out of 10.

Toyota has had a stranglehold on the hybrid market since introducing the Prius in Japan in 1997. Nothing short of world domination has ensued in the years since. Not to say there hasn’t been any competition; Honda has tried with their Insight, Civic and Accord hybrids. Nissan has given it a half-hearted go with the Altima hybrid. GM stumbled into the game with the meaningless Cadillac Escalade hybrid. And Ford? Hardly worth mentioning as their Escape hybrid has been simply mediocre.

By hey, what do you know - leave it to Ford to come up with a game changer and topple King Prius from the top of Media Mountain. And it’s not the Escape that made the lofty climb to the top; it’s the 2010 Ford Fusion Hybrid.

USA Today and Car & Driver recently raved about the Fusion Hybrid. In fact, in both of their tests, the Ford smacked the Toyota from its perch at the top, sent it tumbling into the ocean below, and then blew it out of the water.

Here’s what USA Today said:

OK, let’s just get it out there: The 2010 Ford Fusion hybrid is the best gasoline-electric hybrid yet. What makes it best is a top-drawer blend of an already very good midsize sedan with the industry’s smoothest, best-integrated gas-electric power system. It’s so well-done that you have to look to the $107,000 Lexus LS 600h hybrid to come close.

Dude. You have to spend $107K just to get CLOSE to the Fusion! Who would’ve ever thought the automotive press would say that about a Ford, especially in our current U.S. automaker crisis? Talk about a welcome breath of fresh air.

And to keep the clean breathing going, check out Car & Driver’s take:

Ford has pulled off a game changer with this 2010 model, creating a high-mpg family hauler that’s fun to drive. Nothing about the leather-lined test car, optioned up from its $27,995 base price to $32,555, seemed economy minded except for the mileage readings. On that score, the Fusion topped the others, turning in a 34-mpg score card for the overall 300-mile test run.

I don’t know about you, but I’ve needed to hear something positive about the U.S. automakers for a long time now. Ford, I congratulate you on a job well done and I’m excited to see what you come out with next.

What do you think about these reviews of the 2010 Fusion Hybrid?

-tgriffith



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Ayer European Auto Surgeons Ain’t No Jiffy Lube

They do repairs mostly on German cars and the occasional Ferrari, but they are far from snooty, being located in Gardiner, Maine, about 50 miles from Portland. I live there, too, and take my auto-surgeons-lineup2GTI in for occasional service and to shoot the breeze with owner-manager Amy Rees. She and partner Aaron Murphy, who runs the shop, have recently built a nice repair business by doing good, fairly priced work on cars people love to dote on.

In these precarious times, I wondered whether the Auto Surgeons still had a good roster of patients. I knew Amy wasn’t shy about expressing her views, and I also wanted to get some background on the business. So, on a recent cold morning, we sat down to talk.

How in the world did you get involved in this male-oriented business?

I grew up in a family that always had European cars, and so I developed a fondness for them. My father had a 2002 and a bunch of other cars over the years—I just loved driving them and had that enthusiasm carry over into my later years.

You know, I have always liked working with men much better than women, and my guys are terrific. They look at me as kind of a Den Mother, and that’s fine because we all work well together. We have four in the shop now, all with excellent backgrounds in foreign car service. We provide 100% healthcare coverage because it’s the right thing to do.

amy-and-benz2Which reminds me of your recent bout with cancer.

I got diagnosed with breast cancer in the spring of last year, just after we bought the place, and was out much of the summer with chemotherapy and trying to recover. Not fun, but the guys filled in and ran things perfectly, and I’m enormously grateful.

We’ve been here for about 18 months, and it’s going really well. Aaron and I have one other silent partner with more financial wherewithal. We run the business, he’s the money guy, and it works out well.

And you got started here after working in Portland?

I was in a Portland ad agency doing radio commercials, then quit my job to take a little time off at home and do some soul searching: “What do I really want to do? Well, I’ve always really liked cars.” I had an older BMW and wanted to restore it, and I found this guy, Voit Ritch, here in Gardiner that would work on it.

And I thought, he has so much potential here, specializing in these cars, but I think he needs a business partner. Well, Voit said, “No, I don’t really want a business partner, but I’ll hire you, and we can teach each other.” So I went to work for him, and in two years we doubled his business.

After a time he decided to open his own shop in Freeport [near Portland]. Well, I had sold my house in southern Maine, moved to Gardiner to avoid the 50-mile commute, and I wasn’t about to reverse that and go to Freeport every day. It was time for me to leave anyway. When his mechanics found out, they weren’t crazy about going, either, so we just decided we’d all stay here and start our own business. Ray Ayer sells foreign cars next door, leases us the space and still does restorations, though that part of his business seems to have fallen on some hard times.

But you’ve got a steady customer base?

Our customers for the most part are pretty financially solid—mostly professionals, lawyers, doctors, and their jobs aren’t in danger. But everybody’s trying to be cautious, economically. People I know who make very good money are saying, “Well, I think we’ll just hang on to this car for another year,” instead of trading up as they usually do every couple of years.

We used to have customers, if they were faced with a bill of $1,500-2,000, who would say, “I’ve been thinking about trading it anyway. I’ll just buy a new car.” Now they want to hang on, especially if it’s paid for and running well. My car’s paid for and I’ll keep it till it has 300,000 miles on it. I love my car.

What is it?

A BMW 330xi - 6-cylinder, 3-liter engine and all-wheel drive, and it’s just perfect… 5-speed, handles great in the snow.

How are your suppliers doing in this financial climate?

We have two or three major parts suppliers but keep a fair inventory here of commonly needed stuff—switches, bulbs, things like that—plus a good supply of liquids. Our suppliers give us good service and haven’t complained too much about the economy, though some are scared.

So what is your outlook for the business?

This past fourth quarter we’ve had a 26% increase in business. We’re projecting for next year a 12% increase, and I think that’s pretty conservative, pretty doable. I’m hoping it will be closer to 20%. We’re not making oodles of money, but we’re in the black. And I’m making about a third of what I did working in radio.

And what are your thoughts on the auto industry bailout?

Well, I’m a liberal, certainly on social issues, but there’s a conservative side of me that thinks these companies should not be kept from failing. I mean, I run the risk of bankruptcy like most any other business. They ought to take their lumps like everyone else. But then the issue gets complicated: many people thrown out of work, what happens to our industrial base, the need for a domestic auto industry. But they really drove themselves into a ditch, and I don’t much feel like pulling them out.

You know, I have to agree with you. Thanks, Amy.

Is this kind of repair business dying as a result of the Jiffy Lube approach? Leave us your comment.

—jgoods



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