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AMG Boss: "The horsepower wars are over."

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Click above for a high-res image gallery of the Mercedes-Benz SL65 AMG Black Series

That's the way it goes with fashion: it's on the runway in Paris in March and in a bucket at Big Lots by September. Mercedes-Benz' in-house tuning arm, AMG, has decided to turn with the popular tide and call time on horsepower brinkmanship, with the division boss saying, "We are going to use other ways to extract better performance, including weight saving, engine optimization and alternative technologies."

What's the new fashion? Getting the most out of the least. AMG is going to do that by losing weight, installing tech like the SL63 AMG's wet clutch gearbox on the coming E63 AMG, and possibly re-engineering Mercedes' diesel, hybrid, and four-cylinder engines for AMG duty.

Not too long ago, imagining an A-Class AMG would have been beyond comprehension, but this is the future. We just hope everyone has thought through the consequences: with the reins being pulled on increasingly powerful motors, this is going to put a lot of horses out of work. And that makes the possibility of an equine industry bailout something we can't rule out...

[Source: Autocar]

AMG Boss: "The horsepower wars are over." originally appeared on Autoblog on Wed, 14 Jan 2009 09:59:00 EST. Please see our terms for use of feeds.

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Mercedes AMG Releases Cool Runnings Simulator [Games]

Have you ever thought about buying an AMG, but needed to know how it does in the ice luge? Now you can act out those urges with AMG's newest flash game!

To fit in with the hip "Everyone's a Winner" trend sweeping through school gym classes everywhere, Mercedes has released a free online flash game that you can't lose. When we first heard about a game where you're bombing down an ice luge track in AMG products, the first image that popped into our collective heads was one of a silver Nazimobile doing gnarly flips after it flies off of the edge into oblivion. When approaching the edge, a mysterious red blur bumps you back on track. The bloody smear is a bit like getting shot in the face in Goldeneye. Although the never-lose system is kind of a buzzkill, it's worth wasting five minutes at work on such a widget. You can catch the fun here.

Hat tip to AMGDictator!



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Mercedes to open 175 AMG Performance Centers worldwide

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Click above for a high-res gallery of the AMG Performance Center

In case there was any doubt that demand for big-displacement, high-output machines continues unabated in the face of calls for environmentally-conscious hybrids and a faltering global economy, Mercedes has announced an ambitious expansion of its AMG performance division. Over the course of the next year, AMG will open a whopping 175 new "performance centers" catering to power-mad consumers around the world.

The new outlets will allow an increased level of involvement for AMG customers as Mercedes moves to distinguish the tuning house's offerings as their own brand. Each outlet will be outfitted with matching décor and whatnot, but more importantly, will offer customers a direct line to AMG's performance Mecca in Affalterbach, Germany, and act as a local home base for the AMG Performance Roadshow. The expansion will focus on 15 key markets, including the United States, Japan, China, and of course, its home market of Germany. As if customers needed any more coercion to fall for a fire-breathing Teutonic masterpiece of engineering. Hit the jump for the details.

Continue reading Mercedes to open 175 AMG Performance Centers worldwide

Mercedes to open 175 AMG Performance Centers worldwide originally appeared on Autoblog on Wed, 26 Nov 2008 19:01:00 EST. Please see our terms for use of feeds.

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