Cheap Gas = Trucks to outsell cars again this month

Filed under: Car Buying, SUVs, Trucks/Pickups, Green, Earnings/Financials

It's the same old story, people say one thing, yet do another. The price of fuel has fallen to the point that it's no longer financially ruinous to fill the tank on a full-size pickup, so looks like truck sales will eclipse cars in December. Despite the public's rhetoric about smaller and more fuel efficient vehicles, the populous has seemingly gone back for another feed at the truck trough. Winter tends to remind people of the things that SUVs and trucks are good for, like plowing and effortless going in inclement conditions while also carrying a passel of rugrats and their associated detritus. Not only are truck sales expected to be up, Hybrids will be the flip side of the trend, underperforming compared to what everyone might have thought a mere four months ago. It might end well for the automakers, with higher profit trucks bouncing back, though the investment in green and hybrid technology will go wasted if the marketplace ignores it, a real danger with fuel prices easing... for the time being. Hat tip to reader "Throwback"

[Source: CNN, Photo: yammeringmagpie]

Cheap Gas = Trucks to outsell cars again this month originally appeared on Autoblog on Wed, 24 Dec 2008 09:58:00 EST. Please see our terms for use of feeds.

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